Partnership to fuel fantasy sports games, allow fans to win exclusive prizes
BOSTON, Mass. and DAYTONA BEACH, Fla. (May 14, 2015) — NASCAR® is entering the rapidly growing daily fantasy sports space by selecting industry leader, DraftKings, as its "Official Daily Fantasy Sports Partner." Through the three-year agreement, DraftKings will have an exclusive license to develop NASCAR-branded games across the daily fantasy sports category.
Daily fantasy sports games on DraftKings will give players a one-of-a-kind event experience. DraftKings will have access to a direct data feed from NASCAR Digital Media that contains real-time statistics. The unique content offering of up-to-the-minute information on races and drivers for daily fantasy sports games will bring players closer to the sport in an unprecedented way. What’s more, daily fantasy sports games and statistics will be offered on DraftKings’ mobile applications, giving NASCAR fans the only on-the-go daily fantasy and content platform.
"Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy," said Steve Phelps, NASCAR executive vice president and chief marketing officer. "We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts."
In each game, participants are assigned a fixed salary cap they can use to draft their entire roster, comprised of five NASCAR Sprint Cup SeriesTM drivers. Scoring categories in DraftKings NASCAR daily fantasy sports games will include finishing position, fastest laps, laps led, position differential and passing differential. NASCAR games on DraftKings will provide fans the opportunity to win one-of-a-kind NASCAR prizes and VIP experiences.
"We’re thrilled to partner with NASCAR to bring auto racing enthusiasts across the country an unmatched fan experience,"said Jason Robins, CEO and co-founder of DraftKings. "We’re always exploring new avenues for innovation and stats from NASCAR Digital Media’s direct data feed that we will provide to our players is another example of DraftKings’ commitment to incorporating new technologies for the benefit of the fan."
DraftKings will offer two different types of NASCAR-themed games – a free game for casual players and paid games for avid followers of the sport. In addition to daily fantasy auto racing, DraftKings also offers daily fantasy sports games in major professional and college sports. More information on DraftKings NASCAR daily fantasy sports games is available at www.draftkings.com.